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Saturday 13 December 2014

Brent's New Library Loyalty Card

Brent Libraries is revamping its library loyalty scheme from January.  Previously, I think it has been fair to say that this has been looked at as a way of encouraging people to use libraries.  This looks to me more like a way to encourage the use of sports centres.  A recent Libraries newsletter explains:

"From January we will be introducing a new reward scheme for Brent Library customers replacing the current loyalty card.  The new scheme will reward you with a fitness voucher each time you borrow two or more books.  The vouchers can be exchanged for a range of free or discounted sessions at Vale Farm, Willesden Sports Centre and Bridge Park Community Leisure Centre.  Examples of offers available are; a free off peak Zumba or pilates class, £2 off a swim, free off peak sauna or steam."

Brent ranks very low among London Boroughs in encouraging exercise, so it seems like a good idea.  It may also be timely as part of the Budget discussion includes the possibility of cutting back on sports development.

UPDATE

As I have pointed out many times, Brent libraries now have more visits and loans than when we had twelve libraries.  Evidently, people are able to reach the libraries in Brent.  Given that we are a small urban authority without probably one of the best public transport networks in the country, that is not surprising.   With regard to the sports centres, there is currently a consultation to close one, but I am doubtful how easy that would be. 

2 comments:

Anonymous said...

But Brent are planning to close at least one if the sports centres, just like the closed half of the libraries. So we'll be able to earn library loyalty points from a library we can't get to for a sports centre we can't get to. Genius.

Anonymous said...

Sounds like a nice positive incentive.

Scott Bartle
@mapesburygreen

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